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Case Study: Taral Plastics

www.taralplastics.com

Background

A family-owned business for more than 40 years, Taral Plastics manufactures high-quality plastic jars and closures in their state-of-the-art manufacturing facilities. Coupled with an extensive distribution network and global sourcing, Taral creates tailored solutions for industry unique specifications and business requirements.


Project: taralplastics.com

Objective1

Launch a newly designed, scalable and searchable website.

Objective2

Create a backend system for loading and managing product inventory and reports.


The Challenge

Taral Plastics owner, Chancey Martin, wanted to build a new website to enable customers to easily find, search and purchase plastic jars and accessories.


The Solution

The first step was to understand how people were searching for plastic jars and lids. After our initial research, we moved Taral's inventory from Excel to a seamless and searchable database. This allowed us to develop a custom application that would support their customer base as well as Taral's product portfolio.

Behind the scenes Gatelets also developed an administration environment enabling the Taral team to load new products, handle customer sample requests, complete orders and most importantly, run detailed reports on product searches and purchases.


The Result

Working with our designer friends at Wonderful (www.wonderfulsf.com), we designed a unique identity for Taral Plastics and created a user-friendly site enabling users to easily search the product portfolio, order samples and order product.